{"title":"Straight Talk — Mark Mendenhall","description":"\u003cp\u003eStraight Talk for Hard Times. No trophies, no excuses — firm, honest books on money, work, fatherhood, faith, and getting back up. Fall seven, rise eight.\u003c\/p\u003e","products":[{"product_id":"fall-seven-rise-eight","title":"Fall Seven, Rise Eight","description":"\u003cp\u003eLife is going to knock you flat. Not maybe — it's going to happen. The question was never whether you'd fall. It's whether you'll get up.\u003c\/p\u003e\u003cp\u003eFALL SEVEN, RISE EIGHT is straight talk for hard times. No soft soap. No participation trophies. No waiting until you 'feel ready.' Ten firm chapters on what actually works: owning your failures, choosing discipline over motivation, paying the price, putting worry down, trusting in the Lord, lifting others while you climb, and forgiving what tried to bury you.\u003c\/p\u003e\u003cp\u003eThis is the book for anyone who's been knocked down and is sick of staying there — written by a man who's lived every page: the great times, the hard times, and the rock-bottom ones.\u003c\/p\u003e\u003cp\u003eFall seven times. Get up eight. That's not poetry. That's a plan.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBy Mark Mendenhall — from the Straight Talk for Hard Times series. Digital edition (EPUB), delivered instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mark Mendenhall","offers":[{"title":"Default Title","offer_id":67810841985253,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/2280\/1125\/files\/cover.jpg?v=1792863220"},{"product_id":"broke-is-a-season-not-a-sentence","title":"Broke Is a Season, Not a Sentence","description":"\u003cp\u003e# KDP Description — Broke Is a Season, Not a Sentence (paste into KDP)\u003c\/p\u003e\u003cp\u003eBroke is not who you are. It's where you are — and where you are can change.\u003c\/p\u003e\u003cp\u003eBROKE IS A SEASON, NOT A SENTENCE is straight talk about money from a man who has lived paycheck-to-paycheck and dug out the plain way. No shame, no excuses, no get-rich-quick — just the order that works.\u003c\/p\u003e\u003cp\u003eTen short, firm chapters: know your numbers, stop paying for yesterday, tell needs from wants and lies, make a budget that's a plan instead of a punishment, earn more and keep it, say no like you mean it, build the cushion, and give, save, spend — in that order. Then stay out, because getting out is an event; staying out is a habit.\u003c\/p\u003e\u003cp\u003eA season passes. A sentence is served sitting still. This book is for anyone ready to stop sitting still.\u003c\/p\u003e\u003cp\u003eBook 2 of Straight Talk for Hard Times, the series that starts with FALL SEVEN, RISE EIGHT.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBy Mark Mendenhall — from the Straight Talk for Hard Times series. Digital edition (EPUB), delivered instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mark Mendenhall","offers":[{"title":"Default Title","offer_id":67810842312933,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/2280\/1125\/files\/Broke-Is-a-Season_Cover.jpg?v=1792862909"},{"product_id":"earn-it-every-day","title":"Earn It Every Day","description":"\u003cp\u003e# KDP Description - Earn It Every Day (paste into KDP)\u003c\/p\u003e\u003cp\u003eYou cannot buy a reputation, and nobody hands you a living. You earn it, every day, or you go without.\u003c\/p\u003e\u003cp\u003eEARN IT EVERY DAY is straight talk about work from a man who has earned his living with his hands for decades. No shortcuts, no excuses, no waiting for the perfect job to find you.\u003c\/p\u003e\u003cp\u003eTen short, firm chapters: show up, do it right when nobody is watching, quit letting excuses spend your paycheck, finish what you start, learn the trade and then learn another one, take pride instead of shortcuts, and be the man they call. Hard days are not a sign something is wrong with the job. Hard days are the job. And when the day is done, the only question that matters is whether you can earn it again tomorrow.\u003c\/p\u003e\u003cp\u003eWork is not what you do when you feel like it. It is a standard you hold when you do not. This book is for anyone who wants to be counted on.\u003c\/p\u003e\u003cp\u003eBook 3 of Straight Talk for Hard Times, the series that starts with FALL SEVEN, RISE EIGHT. Fall seven. Rise eight.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBy Mark Mendenhall — from the Straight Talk for Hard Times series. Digital edition (EPUB), delivered instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mark Mendenhall","offers":[{"title":"Default Title","offer_id":67810843230437,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/2280\/1125\/files\/Earn-It-Every-Day_Cover.jpg?v=1792683707"},{"product_id":"your-kids-are-watching","title":"Your Kids Are Watching","description":"\u003cp\u003e# KDP Description - Your Kids Are Watching (paste into KDP)\u003c\/p\u003e\u003cp\u003eYour kids are not listening to what you say. They are watching what you do.\u003c\/p\u003e\u003cp\u003eYOUR KIDS ARE WATCHING is straight talk about fatherhood from a man raising his in the real world. No experts, no guilt trips, just the truth: your children will copy the man you are long after they forget the lectures you gave.\u003c\/p\u003e\u003cp\u003eTen short, firm chapters: be there, let discipline be love with a spine, watch your mouth, apologize to your kids when you blow it, teach them to work, teach them about money, put the phone down, and raise adults instead of children. Then stand still for the last one: some day they will describe a man to their own kids. Make sure the man they describe is you at your best.\u003c\/p\u003e\u003cp\u003eFatherhood is not a title. It is a daily example. This book is for any dad ready to live like somebody is watching. Somebody is.\u003c\/p\u003e\u003cp\u003eBook 4 of Straight Talk for Hard Times, the series that starts with FALL SEVEN, RISE EIGHT. Fall seven. Rise eight.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBy Mark Mendenhall — from the Straight Talk for Hard Times series. Digital edition (EPUB), delivered instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mark Mendenhall","offers":[{"title":"Default Title","offer_id":67810843689189,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/2280\/1125\/files\/Your-Kids-Are-Watching_Cover.jpg?v=1792683712"},{"product_id":"a-mans-word","title":"A Man's Word","description":"\u003cp\u003e# KDP Description - A Man's Word (paste into KDP)\u003c\/p\u003e\u003cp\u003eA man is worth exactly what his word is worth. Not a penny more.\u003c\/p\u003e\u003cp\u003eA MAN'S WORD is straight talk about integrity: say it, then do it. No fine print, no excuses, no version of the truth that changes with the audience.\u003c\/p\u003e\u003cp\u003eTen short, firm chapters: your word is your bond, on time is a promise, don't sign what you won't stand behind, tell the truth when it costs you, own it fast when you blow it, keep the promises you make to yourself double, and remember that a handshake still means something. People keep the receipts. The last chapter holds up the mirror.\u003c\/p\u003e\u003cp\u003eReputations take years to build and one broken promise to spend. This book is for any man who wants his name to mean something in rooms he is not in.\u003c\/p\u003e\u003cp\u003eBook 5 of Straight Talk for Hard Times, the series that starts with FALL SEVEN, RISE EIGHT. Fall seven. Rise eight.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBy Mark Mendenhall — from the Straight Talk for Hard Times series. Digital edition (EPUB), delivered instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mark Mendenhall","offers":[{"title":"Default Title","offer_id":67810844410085,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/2280\/1125\/files\/A-Mans-Word_Cover.jpg?v=1792683719"},{"product_id":"hold-your-fire","title":"Hold Your Fire","description":"\u003cp\u003e# KDP Description - Hold Your Fire (paste into KDP)\u003c\/p\u003e\u003cp\u003eAnger is a tool with no safety. Point it wrong once and somebody pays for years.\u003c\/p\u003e\u003cp\u003eHOLD YOUR FIRE is straight talk about temper and self-control, written for men who are tired of apologizing for what they said at full volume. This is not about never getting mad. It is about who is holding the weapon when you do.\u003c\/p\u003e\u003cp\u003eTen short, firm chapters: know your fuse, use the ten-minute rule, beware the words you can't take back, never drive mad, handle the boss and the crew without blowing up, leave work anger at work, watch yourself when you are tired, hungry, and behind, and learn when to walk away and when to stand. A cool head is not a weak one. It is the strongest one in the room.\u003c\/p\u003e\u003cp\u003eYour family should never have to wonder which version of you is walking through the door. This book is for the man ready to make sure it is the same one every time.\u003c\/p\u003e\u003cp\u003eBook 6 of Straight Talk for Hard Times, the series that starts with FALL SEVEN, RISE EIGHT. Fall seven. Rise eight.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBy Mark Mendenhall — from the Straight Talk for Hard Times series. Digital edition (EPUB), delivered instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mark Mendenhall","offers":[{"title":"Default Title","offer_id":67810844868837,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/2280\/1125\/files\/Hold-Your-Fire_Cover.jpg?v=1792683726"},{"product_id":"stand-anyway","title":"Stand Anyway","description":"\u003cp\u003e# KDP Description - Stand Anyway (paste into KDP)\u003c\/p\u003e\u003cp\u003eStorms do not ask permission. They come for the faithful same as everybody else.\u003c\/p\u003e\u003cp\u003eSTAND ANYWAY is straight talk about faith when life is not cooperating: no prosperity promises, no pretending, no denominational fences. Just a man talking about trusting the Lord on the days when heaven seems quiet and the plan makes no sense from down here.\u003c\/p\u003e\u003cp\u003eTen short, firm chapters: stand anyway, pray like you mean it, get through the silence, put your faith to work, refuse to curse the storm, borrow strength when yours runs out, keep walking, thank Him in the middle of it instead of after it, and feel the ground under you that was there the whole time.\u003c\/p\u003e\u003cp\u003eFaith is not proven on the mountaintop. It is proven in the valley, on a Tuesday, with the bills on the table. This book is for anyone still standing there.\u003c\/p\u003e\u003cp\u003eBook 7 of Straight Talk for Hard Times, the series that starts with FALL SEVEN, RISE EIGHT. Fall seven. Rise eight.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBy Mark Mendenhall — from the Straight Talk for Hard Times series. Digital edition (EPUB), delivered instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mark Mendenhall","offers":[{"title":"Default Title","offer_id":67810845524197,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/2280\/1125\/files\/Stand-Anyway_Cover.jpg?v=1792683730"},{"product_id":"own-your-day","title":"Own Your Day","description":"\u003cp\u003e# KDP Description - Own Your Day (paste into KDP)\u003c\/p\u003e\u003cp\u003eEverybody gets the same twenty-four hours. The difference is who is spending them on purpose.\u003c\/p\u003e\u003cp\u003eOWN YOUR DAY is straight talk about time: the one budget nobody can refill. No apps to buy, no color-coded planner required. Just plain order for a day that keeps getting stolen.\u003c\/p\u003e\u003cp\u003eTen short, firm chapters: someday is not a day of the week, put first things in the first hour, say no to the good so you can say yes to the best, let the list run the day instead of the loudest voice, kill the time thieves, do one thing at a time, think in weeks instead of days, and spend time like money, because that is what it is. Rest is on the schedule too. It is part of the plan, not a reward for finishing it.\u003c\/p\u003e\u003cp\u003eYou will not get more time. You can only stop losing the time you have. This book is for anyone ready to own the day before the day owns them.\u003c\/p\u003e\u003cp\u003eBook 8 of Straight Talk for Hard Times, the series that starts with FALL SEVEN, RISE EIGHT. Fall seven. Rise eight.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBy Mark Mendenhall — from the Straight Talk for Hard Times series. Digital edition (EPUB), delivered instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mark Mendenhall","offers":[{"title":"Default Title","offer_id":67810846212325,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/2280\/1125\/files\/Own-Your-Day_Cover.jpg?v=1792683737"},{"product_id":"take-care-of-the-machine","title":"Take Care of the Machine","description":"\u003cp\u003e# KDP Description - Take Care of the Machine (paste into KDP)\u003c\/p\u003e\u003cp\u003eYou only get one body, and it has to last the whole job. There is no trade-in.\u003c\/p\u003e\u003cp\u003eTAKE CARE OF THE MACHINE is straight talk about the working man's body: not gym talk, not diet fads, just maintenance for the machine that earns your living. A man who would never skip an oil change will run himself on empty for a decade and call it toughness.\u003c\/p\u003e\u003cp\u003eTen short, firm chapters: sleep is maintenance, eat like you need it tomorrow, water first, lift like you will do it at sixty, respect the ache you keep ignoring, count what the vices charge in interest, take rest days as part of the program, and build the strength at forty that you will need at sixty. Run it till it won't is the goal. Neglect is how it stops early.\u003c\/p\u003e\u003cp\u003eHeads up, same as the note in the front of the book: the author is not a doctor and this is not medical advice. It is one working man's plain talk about not wearing out early. This book is for anyone whose body is their livelihood.\u003c\/p\u003e\u003cp\u003eBook 9 of Straight Talk for Hard Times, the series that starts with FALL SEVEN, RISE EIGHT. Fall seven. Rise eight.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBy Mark Mendenhall — from the Straight Talk for Hard Times series. Digital edition (EPUB), delivered instantly after checkout.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mark Mendenhall","offers":[{"title":"Default Title","offer_id":67810846965989,"sku":null,"price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0854\/2280\/1125\/files\/Take-Care-of-the-Machine_Cover.jpg?v=1792683743"},{"product_id":"marriage-is-a-verb","title":"Marriage Is a Verb","description":"\u003cp\u003e# KDP Description - Marriage Is a Verb (paste into KDP)\u003c\/p\u003e\u003cp\u003eMarriage is not something you have. It is something you do, every day, on purpose.\u003c\/p\u003e\u003cp\u003eMARRIAGE IS A VERB is straight talk for husbands, aimed at the only side of the marriage you control: yours. No wife-bashing, no scorekeeping, no waiting for her to go first.\u003c\/p\u003e\u003cp\u003eTen short, firm chapters: show up at home the way you show up at work, listen like it is your job, fight fair, say it out loud instead of expecting her to guess, carry your half, keep dating your wife, settle the money fights that are never about money, forgive fast, and grow old together instead of apart.\u003c\/p\u003e\u003cp\u003eLove that is only a feeling will not survive a hard year. Love that is a verb will. This book is for any husband ready to do the work he vowed to do.\u003c\/p\u003e\u003cp\u003eBook 10 of Straight Talk for Hard Times, the series that starts with FALL SEVEN, RISE EIGHT. Fall seven. Rise eight.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBy Mark Mendenhall — from the Straight Talk for Hard Times series. 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